OPEN NETWORK FOR DIGITAL COMMERCE (ONDC)

US firm Microsoft has become the first big tech company to join the Open Network for Digital Commerce (ONDC), a Government of India backed project.
ONDC is an initiative aimed at promoting open networks for all aspects of exchange of goods and services over digital or electronic networks.
ONDC is to be based on open-sourced methodology, using open specifications and open network protocols independent of any specific platform.
It is being developed as a counter to the current duopoly in the Indian e-commerce market which is largely dictated by Amazon and Walmart-owned Flipkart.

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